Louis Vuitton's Journey into Streetwear: A Look at Their Accomplishments
Louis Vuitton is a brand that has been synonymous with luxury fashion for over a century, but in recent years, they have made a name for themselves in the world of streetwear. With collaborations with some of the biggest names in the industry, Louis Vuitton has managed to create a unique aesthetic that combines high fashion with the streetwear style.
The brand's journey into streetwear started in 2017 when they appointed Virgil Abloh as the artistic director of the menswear division. Abloh, a streetwear designer himself, brought his expertise to the brand and created a new aesthetic that combined the luxury and heritage of Louis Vuitton with the energy and attitude of streetwear.
One of Louis Vuitton's most notable accomplishments in streetwear was their collaboration with Supreme in 2017. The collaboration was a match made in heaven, with Louis Vuitton's iconic monogram print combined with Supreme's iconic red and white box logo. The collection included everything from bags to jackets, and the hype surrounding the collaboration was unprecedented. The collection sold out instantly and was one of the most sought-after collaborations in recent years.
Another collaboration that put Louis Vuitton on the streetwear map was their partnership with Japanese streetwear label Fragment Design. The collection featured a range of accessories, including a backpack, wallet, and bandana, all adorned with Fragment Design's signature lightning bolt logo. The collaboration was a hit with streetwear enthusiasts and sold out quickly.
Louis Vuitton has also collaborated with other notable streetwear brands, such as BAPE and Off-White. The brand's collaboration with BAPE in 2019 featured a range of colorful camo-printed pieces, while their partnership with Off-White in 2020 resulted in a collection of colorful bags and accessories.
Aside from their collaborations, Louis Vuitton has also been making waves with their own streetwear-inspired collections. The brand's Spring/Summer 2021 collection featured a range of oversized jackets, graphic tees, and loose-fitting pants, all with the signature Louis Vuitton touch.
In conclusion, Louis Vuitton's accomplishments in streetwear are a testament to the brand's ability to adapt and evolve with the changing times. Their collaborations with some of the biggest names in the industry and their own streetwear-inspired collections have helped them cement their place in the streetwear world. It will be interesting to see what Louis Vuitton does next in the world of streetwear and how they continue to push the boundaries of fashion.
"Louis Vuitton x Supreme: The Collaboration That Broke the Internet" by Highsnobiety - This article explores the hype and success of the Louis Vuitton x Supreme collaboration and includes quotes from both brands' creative directors.
"How Louis Vuitton is taking on streetwear" by Vogue Business - This article examines Louis Vuitton's foray into streetwear and how the brand is successfully merging luxury fashion with streetwear style.
"Louis Vuitton's Virgil Abloh Is Upending What Men's Fashion Looks Like" by GQ - This interview with Virgil Abloh, Louis Vuitton's artistic director of menswear, delves into his vision for the brand and how he is shaking up the traditional menswear industry.
"Fragment Design x Louis Vuitton Collaboration Drops This Week" by HYPEBEAST - This article previews the Fragment Design x Louis Vuitton collaboration and includes photos of the collection.
"Louis Vuitton Launches Streetwear-Inspired Collection for SS21" by Highsnobiety - This article highlights Louis Vuitton's Spring/Summer 2021 collection, which includes streetwear-inspired pieces like oversized jackets and graphic tees
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