Supreme is a name that has become synonymous with streetwear culture. With its iconic red box logo and limited-edition drops, the brand has captivated the hearts and minds of fashion enthusiasts and collectors alike. While Supreme has become a cultural phenomenon, it's important to give credit where credit is due.
Supreme was founded in 1994 by James Jebbia in New York City's SoHo neighborhood. The brand began as a small skateboarding shop that sold gear and apparel. However, Jebbia quickly recognized the potential for the brand to become something more. He saw an opportunity to create a brand that would appeal to the counter-culture and the fashion-forward alike.
Over the years, Supreme has become known for its limited-edition drops and collaborations with designers, musicians, and artists. The brand has worked with some of the most influential names in fashion and culture, including Louis Vuitton, Nike, and Damien Hirst. Supreme has also become known for its iconic box logo, which has become a symbol of the brand's influence and cultural impact.
However, it's important to recognize that Supreme didn't create streetwear culture. Streetwear has its roots in skateboarding and hip-hop culture, which emerged in the 1980s and 1990s. Brands like Stussy, A Bathing Ape, and Fuct were pioneers in the streetwear movement, paving the way for brands like Supreme to come to prominence.
While Supreme has certainly had a massive impact on streetwear culture, it's important to acknowledge the contributions of those who came before. Without the influence of brands like Stussy and A Bathing Ape, streetwear culture as we know it today might not exist.
In conclusion, Supreme is a brand that has become a cultural phenomenon, but it's important to give credit where credit is due. The brand has certainly had a massive impact on streetwear culture, but it's important to acknowledge the contributions of those who came before. Let's celebrate the entire history of streetwear and recognize the role that each brand and individual has played in shaping the culture we know and love today.
- "The History of Streetwear" by HYPEBEAST - https://hypebeast.com/2016/10/history-of-streetwear
- "The Complete History of Streetwear" by Complex - https://www.complex.com/style/2013/06/the-complete-history-of-streetwear
- "How Streetwear Conquered the Fashion World" by The New York Times - https://www.nytimes.com/2017/09/19/t-magazine/streetwear-louis-vuitton-supreme.html